Aligning with Salesforce is a huge benefit, specially for SMBs that are already on the path to adopting a leading CRM platform solution. Users can monitor deals and stages as well as add notes and reminders to other team members. When viewing the sales pipeline in Stage view, you can drag-and-drop deals between stages. A basic CRM feature allows for a customizable sales pipeline overview. The company offers Salesforce integration for customer relationship management (CRM) and the ability to run webinars to collect leads. The automation features also let you create workflows to send auto-responder emails based on actions like filling out a customer form. Automation can take some time and trial and error to set up but will reward businesses with opportunities to retain customers, push sales, and find ways to segment the audience. GetResponse's Professional plan, which we tested, begins at $99 per month for 5,000 subscribers and adds an unlimited webinars feature, unlimited landing pages, and marketing automation, which lets you create templates for emails based on customer actions like abandoning a shopping cart. Campaigner offers no such discount for annual sign-ups. If you prepay for two years of service, then you get a 30 percent discount. If you sign up for an annual contract, then the price goes down 18 percent for all tiers. Each plan is available on a month-to-month basis. The Basic Plan scales up to a maximum of $450 per month for 100,000 contacts. The range of pricing is well-balanced and anticipates what startups or growth stage businesses would need in terms of marketing tools. This becomes an even better deal when you consider that GetResponse doesn't impose any email sending limits, which is becoming a common practice among email marketing services. A small business with 2,500 contacts in its marketing database would pay $25 per month for GetResponse, one of the lower prices we have seen in the space. Packages with access to the Autofunnel feature (more on that below) start at $49 per month with the Plus plan. The least expensive plan is the $15-per-month email tier, which lets you contact up to 1,000 subscribers. GetResponse offers pricing for wide range of businesses. However, while again, these tools are likely good for beginners, overall the solution falls just short of our Editors' Choice winners in the marketing automation category, HubSpot Marketing Hub and Salesforce Pardot, though both of those are geared towards enterprise use. Dig into it, however, and managers will appreciate the structured workflow that walks them through the automation process without much of a learning curve. On the marketing automation front, GetResponse isn't a bare bones solution either, though you might think so at first glance due to its linear and clean user interface. With some basic analytics and an affordable pricing scheme for new users, GetResponse is a notable choice even if it lacks the more advanced features you can find in Editors' Choice honorees, Campaigner and Mailchimp. For SMBs, that could make it an easy selection if those integrations work with other solutions the business might already be running. While it may seem sparse in comparison to more mature solutions, GetResponse is priced right and has a wide selection of third-party integrations. GetResponse, which starts at $15 a month, is a reliable email marketing solution that's well-suited for small to midsize businesses (SMBs) who might just be getting started with digital marketing.
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